About Us: Glowrious Story | From Toxic to Glowrious

The Turning Point: A Journey to Healthier Hair

The Glowrious Story is intimately linked to my personal journey. I have been on a hair-care path for 13 years already. Honestly, I could write a whole book about it!

Being on a path of self-improvement includes the external self, too. In 2011, a major empowering transformation changed everything. I realized the importance of what I put on my body, what I eat, and even what I think and feel.

I was called to reevaluate the products on the market. I saw how toxic the ingredients were, from toothpaste to shampoo. I made a drastic decision. I changed everything for a much healthier lifestyle, including my hair routine.

About Us: Glowrious Story • A Journey to Healthier Hair - Lebanon - Glowrious

The Search for THE Shampoo

I have always loved my curls. I have always pampered them to find that bounce, shine, and health. When I chose this healthier lifestyle, I cut dairy, sugar, and coffee. I stopped using all chemicals on my skin and hair.

For the products with no alternatives, I just cut them out. I am a Gemini, so I am known for extreme choices—tout ou rien (all or nothing) LOL! Back in 2011, organic shops in Lebanon were rare and very expensive.

Each habit I changed was a victory. The only thing still bothering me was the “cleaning” phase. I spent so much time trying to find the perfect organic shampoo. I tried everything: olive oil soap, Aleppo soap, and even the "No Poo" method.

The truth? I missed the fresh, uplifting smell and the foamy texture. I was proud of sticking to my healthy lifestyle, but I missed my curls. They were not happy. They had no hold, no definition, and no vibrancy. It was so frustrating! I kept trying, using ACV (Apple Cider Vinegar) rinses and homemade flaxseed gels. But back then, my expertise was small. I looked for answers for 11 years straight.

Building Glowrious: From a Passion to a Mission

Until… yes. Until! That’s when I said to myself, why not try to go even further?
When you don't find the solution, you create a solution! We are THAT powerful!

I collaborated with a trustworthy, knowledgeable beautician friend, and we created our first shampoo. I was amazed! It made my hair feel guilt-free. It gave me back the freshness, lightness, and beautiful curls I had been missing.

I thought, why not create a full set for the complete Curly Hair Experience? And it worked! I loved it so much that I knew I had to share this with everyone on their own quest for healthier products. It was magic. Honestly, every time I use our products, it still feels like the very first time.

That initial awe inspired me to launch Glowrious. This business was born from passion, a love for curls, and a dedication to a natural, ethical lifestyle.

Meet the Founder: The "Real" Rita (Myself)

It really feels weird talking about myself BUT, let me make it funny ;P 
For those who don't know me.
I am Rita—a mother of two, a lover of Chocolate, Matte, and Sunshine. 

  • The Sisterhood: I work closely with my sister, Jessy, an independent researcher and the creator behind our Ozonated Olive Oil.

  • The Roots: In 2017, I founded Sacred (Smudging, Meditation, & EMF protection). In 2024, I launched Glowrious.
    You can check it here: sacredd.shop

  • The Vibe: 100% Gemini (Expect "All or Nothing" energy! ♊)

  • The Timeline: 13 years of healing, 11 years of searching, 1 magical "Aha!" moment.

  • The "No" List: No Dairy. No Sugar. No Chemicals. No Compromises. 🚫

  • The Obsession: Finding "THE" Shampoo (the one that actually foams and smells like heaven).

  • The Superpower: Turning "Mother Earth’s Knowledge" into guilt-free curls.

  • The Motto: Tout ou rien. If it’s not perfect, it’s not Glowrious!

Read More

You can check our Mission and Vision here: Our Mission and Vision

1. Curly Hair Essentials | The Guide
Everything you are looking for to start your journey, troubleshoot common issues, and master the basics of curly hair care.
Here you go: Curly Hair Essentials | The Guide FAQ

2. Glowrious Science & Ingredients
If you are interested in the science behind Glowrious ingredients and formulas, I have rigorously written a whole section for you! 
Here you go: Glowrious: Science & Ingredients FAQ

3. Curly Hair: Symbolism & Psychology
I personally am curious about the psychological and the symbolism/spiritual aspects of curly hair.
This is why I created this section: Curly Hair: Symbolism & Psychology FAQ